Stop The Countdown

Fall 2024 | Conceptual Project | Belmont University

Role: Messaging | Print Design | Social Media Launch | Graphic Design

Software: InDesign | Illustrator | Photoshop | Figma

The goal of this project was to launch a social campaign, transforming microaggression phrases rooted in gendered age-based expectations and traditions into an eye-opening awareness movement. The primary focus was on creating a clear message that communicated information effectively, while maintaining a flexible style to fight against the many expectations women face. The challenge was to connect the viewer to the message while trying to humanize and personalize the cause.

GLOBAL FUND FOR WOMEN

is a non-profit supporting gender justice and equality movements around the world.

KEY IDEA:

THERE IS NO TIMELINE AND SUPPORT CHOICES NOT EXPECTATIONS

DON'T DICTATE.

IT'S TIME TO CELEBRATE

GDUSA Awards 2024: Designing for Good